When the Keselash Agricom team visited Wuna, a village in Gwagwalada, FCT, in July, we met farmers doing what they do every day: producing food, sustaining livelihoods and contributing to the food system around them. Yet their work also reflected something we had become increasingly conscious of — much of the agricultural activity happening within Abuja remains unseen by people outside the communities where it takes place.
We wanted to help change that. During the visit, we captured a short visual story showing the farmers, their work and the productive agricultural activity taking place in Wuna. It was a simple story with an equally simple message: farmers are here in Abuja, they are producing, and their contribution to the food system deserves to be seen.
Once the story was published, its journey continued in a way we had not anticipated. The content helped bring Farm Eaze Global Limited and Frosthub Africa into conversation, with both organisations beginning to explore the possibility of working together. A story that started with making farmers in Wuna more visible had helped create a new connection between two actors in the food system.
For Michael Adeyiwolu, CEO of Farm Eaze Global Limited, the experience also opened a wider conversation about what could be possible through continued collaboration with Keselash Agricom. Beyond appreciating the visibility created around the work, he expressed an interest in deepening the relationship and exploring further opportunities together.
“We appreciate Keselash Agricom for the visibility they have brought to the work happening within our farming communities. It has opened up new conversations and connections, and we are excited about the opportunity to deepen our collaboration and explore what more we can achieve together.”
Michael Adeyiwolu · CEO, Farm Eaze Global Limited
For us at Keselash Agricom, what happened after the Wuna story matters as much as the story itself. We went to Wuna to help people see farmers and agricultural activity that could easily remain outside the wider conversation. In doing so, the story also helped two organisations see one another and recognise an opportunity to connect.
That experience captures the kind of impact we want our work to have. We want the stories we tell to help people and organisations become more visible to one another, strengthen relationships already taking shape and sometimes create the first conversation that leads somewhere new. The emerging relationship between Farm Eaze and Frosthub Africa, together with our growing collaboration with Farm Eaze, is a small but meaningful example of how communication can contribute to a more connected food system.
For Keselash Agricom, this is what Stories Shape Systems looks like in practice: a farmer’s work becomes visible, visibility starts a conversation, and that conversation creates the possibility of something more.